Thelma Osatohanmwen
Former Big Brother Naija reality show winner, Phyna, recently shared the harsh reality of the toll social media controversies have taken on her career.
In an interview on Doyin’s Corner, she disclosed that she lost a staggering 17 brand deals due to the fallout from her social media disputes.
Phyna narrated a particularly disheartening incident where a prominent brand labeled her as an ‘abuser,’ leading to their decision to sever ties. This setback stemmed from allegations circulating on blogs that accused Phyna of slapping her ex-boyfriend, Groovy, reportedly over a business deal gone awry.
In the interview, Phyna revealed the emotional impact of such accusations, stating, “Two weeks ago, my manager and I did a calculation of how many deals I lost from last year till now. We counted 17 deals.” The toll on her career has been significant, as one major brand cited the label of ‘abuser’ as the primary reason for distancing themselves from the reality TV star.
The controversy unfolded when blogs reported that Groovy had allegedly gone behind Phyna’s back to strike a deal meant for both of them. The ensuing fallout led to damaging accusations and a subsequent loss of endorsement deals for the reality star.
